Michel van Luijtelaar

Michel is an online marketing expert with a passion for performance marketing. He worked at Google for thirteen years as a specialist, supporting Google’s largest client teams on their measurement, omnichannel and analytics challenges. From London, he has done this role for both the Google Ads, Google Analytics and Google Marketing Platform side. The last years at Google Michel focused on Omnichannel challenges from Google’s Singapore office where they worked with a first version of the omnichannel tooling that was the basis of GMBapi.com. He founded GMBapi.com together with Gergan Atanasov in 2020. He now advises numerous multi location businesses on local visibility, local testing and measuring local results. Michel is passionate about Marketing Technology, Analytics, Omnichannel and Attribution, and always willing to share insights.